Specialist Packaging for High Street Brands

Now that the holiday season is (near enough) over we’re reminded of a specialist packaging job that GWD Ltd were commissioned for last year. We were asked to work on a very special product for the High-Street brand ‘Lush’.

For anyone who doesn’t know  (where have you been?) Lush, they create non- animal testing cosmetics that are fresh, and handmade. Celebrating their 20th anniversary this year, Lush now have 106 stores nationwide with more than 900 Worldwide in 49 countries.

The project in question was to create presentation, specialist packaging in the shape of a suitcase, or old-fashioned travelling trunk, complete with metal clasps and  fitted handles. The case was to present a selection of soaps, cosmetics and ‘bath-bombs’ that could be given as a gift to someone off on a journey abroad or to college, for example. Naturally, this was quite a substantial project for Lush with the specialist packaging taking pride of place in their stores up and down the Country.

Like many other big brands, Lush realise that the care and dedication given to their presentation packaging suggests to the customer that the brand take similar care and dedication over their product. The time and thought invested in the packaging is indicative of the care and belief that the Company have in the product itself.

The ‘suitcase’ was a relatively complex project to complete out of cardboard, however at GWD Ltd we have undertaken many other complex projects in the past and have staff with the skills and experience to carry it out with ease. Our cardboard engineers designed the trunk from scratch and worked out the precise way to  attach the clasps and reinforce the handles without compromising the design and, although you couldn’t throw it in the hold of a plane (it was never designed for that purpose), the final product was very sturdy and fitted the original brief perfectly.

Incidentally, the whole process was filmed by Lush in our Essex factory and used by them for promotional purposes. You can see the video by clicking on the image below.

GWD Ltd have produced other boxes in the shape of bags and suitcases, albeit much simpler versions. Please visit our website for more examples here. So if you want some travel themed promotional packaging look no further than GWD – we can help.

Video showing the production process

Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging.  You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk