Think Easter and you probably think chocolate. Easter is a time of year when some of us take time out of work for (cold and rainy) family holidays and unbelievable chocolate overload. Who hasn’t regretted – at least once – the amount of chocolate eggs mindlessly scoffed over the bank holidays? Ever guilty of taking the leftovers into the office just to get rid? A resounding yes! After all, Easter is the biggest chocolate-selling period of the year following the over indulgence of Christmas…and rather astonishingly, this year Easter eggs went on sale in Tesco and Sainsbury’s (other supermarkets are available) on the FIRST of JANUARY!
But as you roll your eyes, think about how Easter presents itself as a superb marketing opportunity for B2B and B2C! A time to wow your customers and suppliers with beautifully presented and packaged edibles or alternatives to show them how much you appreciate their business and their support.
We Brits simply love chocolate, ranking 4th in the world just behind the finest chocolate makers in the world, Switzerland, Germany and Austria on consumption per capita. Most of us will eat around 9.5 kg of chocolate per year and at Easter time, we will purchase around 80 million chocolate eggs, generating a consumer spend of a whopping £299m. These eggs-travagant (apologies) sales make up 10 per cent of Britain’s annual spend on chocolate.
But of course, the buzz word is ‘moderation’. Dietitians have already warned us that most children (and us adults) will eat around 5 Easter eggs each as well as the delicious contents, easily doubling the recommended calorie intake resulting in rapid weight gain. And where does that leave today’s consumers who are health conscious, allergic or worse, who suffer from severe reactions to Easter egg ingredients? There’s no reason to leave your corporate clan or family loved ones out of the Easter excitement as our cardboard engineers can create sensationally bespoke and branded confectionary and gift packaging to meet your exact needs.
It’s no secret that plenty of people now give gifts rather than Easter eggs and while it might make traditionalists jump up and down about the true meaning of Easter, an actual non-edible keepsake gift will last longer and be a healthier choice than chocolate.
Sometimes the Easter gifts you choose for us to beautifully package may not be always be egg-shaped, but we are certain they will hatch out better things.
Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging. You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk