There are two very big dates coming soon for Chocolatiers: Valentine’s Day, when it is estimated that at least £1.6billion is spent on gifts and treats for the occasion across the UK, and of course, Mother’s Day, which this year falls on March the 26th.
New research shows that the average Brit is set to spend as much as £50 on their Mother this year, up from £27.17 in 2014, with as much as £928 million being spend across the Country. Naturally, a very large proportion of that will be spent of chocolate – which remains British peoples’ second gift of choice for the occasion, behind flowers. That’s a very substantial market.
Many retailers will be (as usual) taking advantage of the increase ‘panic buying’ in the 48 hours up to Valentine’s and Mothers’ Day. If you are a florist or a chocolatier you want your products to be catching the eyes of the buyers – and what better way to do that than with attractive and innovative presentation packaging?
Here at GWD Ltd we have been creating packaging for chocolatiers for almost 30 years, including boxes for big name brands such as Bettys of Harrogate, multiple Academy Of Chocolate and International Chocolate Award winners, Rococo Chocolates, and the Grown Up Chocolate Company. Our blog has detailed previously how we are one of a very few packaging companies in the UK who can create round ‘hat’ boxes , but we also manufacture star-shaped boxes, heart-shaped boxes and indeed pretty much any shape you can think of, including triangular, octagonal and even teardrop-shaped ones.
Our cardboard engineers are adept at rising to challenges set by clients and their designers. We can either work from a specific design that you may have in mind, or our on-site design team can work together with you and come up with something entirely new and unique. We are not a wholesaler, we design and make the majority of our boxes here in the UK, meaning there is no minimum order number and we retain total control over lead times.
GWD are also happy to have face-to-face meetings to discuss your requirements and can offer quotes by email or telephone. Manufacturing in the UK means we can also handle short notice arrangements when possible.
Make your chocolates stand out from the competition. You know how good they taste – why not give them the presentation packaging they deserve!
Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging. You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk