Swivel Boxes and Complex Presentation Packaging

It isn’t unusual for GWD to receive requests for some pretty difficult items of packaging. Occasionally, external designers will come up with an extremely complex presentation packaging solution and get it signed off by their client before actually checking that it actually can be manufactured. Occasionally (and it is very occasionally) the product cannot be produced in its original design. That said, here at GWD we love a challenge and more often than not our experienced cardboard engineers can remedy any problem thrown at them!

One of the more complicated designs came earlier this year from a well known Brasserie located in one of the Country’s leading dept stores. The task was to provide a box for cakes and delicacies from which to serve Afternoon Tea. The brasserie is extremely salubrious and it’s stylish interiors and fine menu position it at the high-end of dining establishments.. Any packaging products would, naturally, have to reflect the  status of the brand as well as having a certain ‘wow’ factor.

Within the dept store, The Brasserie finds itself in close proximity to the millinery department, with its extensive collection of high-quality headwear and fascinators. It seemed appropriate that the provided packaging should come in the form of a hat-box. GWD ltd have a long history of providing round or  ‘hat’ boxes for many companies looking to add extra value to their products through presentation packaging, indeed we are one of a very few companies to provide that service from the UK.

After consideration, the designers at GWD decided that their perfect solution was to create a ‘swivel box’.

GWD had made a number of ‘swivel’ boxes in the past, primarily for flowers or for chocolates (such as the one above). Introducing a ‘swivel’ into a circular box is considerably more challenging than doing so in a square or octagonal product, as the lack of any straight edges makes fixing it difficult. Also the client wanted to introduce a further element – a semi-circular tray which acted as a third, removable, layer at the top of the box (see below), so the top layer required a built-in collar for the tray to rest on. Fortunately, as previously mentioned, GWD have been in the presentation packaging industry since 1985 and have a very knowledgable workforce of cardboard engineers and designers who were able to bring all their experience to the task.

The interior of the product was laminated to make it grease-proof so that the the contents of the box did not stain the outside. The final result can be seen below and both the Client and GWD were very pleased with it.

If you or your company have any complex packaging needs, or if you feel that such packaging would be beneficial please don’t hesitate to contact us. The Managing Director of GWD Ltd is Noel Greenwood.  You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk