COMPANY FOCUS: Astro
Founded in 1997, John Fearon and James Bassant came together to create Astro with a shared commitment to British lighting design and a passion for quality and precision. Now entering their 20th year, Astro’s creative ethos has remained consistent throughout.
We have been working closely with Astro for over 3 years now which involves a single project each year. Their dedicated team decided that they would start rewarding their VIPs, top customers and distributors with a gift, which in 2017 was a stunning bronze and black lamp.
Astro use GWD Ltd to make the presentation box for these gifts each year, which they send out annually. Typically, they start these projects as early as July each year and we create a full working sample ready for their approval. Once approved, we await their order and start the creation process. In 2017, the order was 200 boxes which were made in time for a September delivery.
Open lamp boxWe decided that we wanted to continue Astro’s vision of quality and precision by keeping the packaging simple. The box is matt black wrapped, with the logo bronze foiled in a central position.
Due to the unique shape and size of the lamp, a lot of thought went into the inner-packaging. It needed to be strong and sturdy so as to protect the lamp inside. We achieved the end product by trying and testing different designs, along with our extensive experience in packaging delicate goods we produced the below. Deciding on a luxury black foam cut perfectly to cradle the lamp inside.
Both Astro and the GWD team were very pleased with the end result and we very much look forward to working with Astro again in 2018.