In late 2019 I received a call (and later a visit) here at GWD Towers from an old school friend. Adrian Doble, a well known business mentor was doing a bit of investigative work into potential packaging suppliers for his daughter’s burgeoning fashion business.
The daughter in question is Annie Doble, the founder and owner of Annie’s Ibiza who specializes in ‘a mix of eclectic and rare, one-of-a-kind pieces. Each and every piece is handpicked by Annie herself and is a reflection of her own wardrobe, with a majority of the pieces being exclusively available to Annie’s Ibiza.’
Annie originally just had the one shop in Ibiza, which was opened in 2018 but early on it attracted a very famous clientele, including the likes of Kate Moss. The shop was incredibly successful and attracted a huge amount of press interest in magazines such as Tatler, Vogue and Marie Claire. Subsequently, Annie has opened a new outlet in Carnaby Street, London . Here is an excellent article with Annie that appeared in the London Times.
At the start of the pandemic in early 2020, Annie had already established a strong online presence and recognised the need in her business (and with her pedigree of client) for a more ‘presentational’ box for her online sales. She was already buying good quality carrier bags and had established a branding which was a fairly bright orange with her logo in gold foil, so our task was to match it and produce a high quality presentation box. We managed to find an uncoated orange paper that was an excellent match to Annie’s house colour. The quality of the paper further enhances the quality and feel of the box.
Thus far we have made just the one (style of) box for her for, she has ordered it on three occasions, however we are currently developing two other boxes for her. Annie is said to be delighted with them. At GWD we are proud to be one of her valued suppliers and hope to continue to be part of her growing success!
Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging. You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk