Summer’s Here and we’re Working towards Christmas!

Amazing (and incongruous) as it may seem, this week we have begun printing on our first Christmas projects!

This isn’t unusual of course – most companies will want their Christmas designs and packaging completed well before the Holiday period so they can concentrate on their distribution and marketing. Many of our customers want production samples as soon as possible (for photography). Despite all of the difficulties of the past few months, companies are planning to make the very most from Christmas this year, whether their product is chocolates, gift food, cakes, hampers, cosmetics or fashion accessories.

However, it does seem a little odd to be working on Advent calendars when it’s 31 degrees outside!

We can’t show you what we’ve been working on this year yet for commercial and legal reasons, but it’s always nice to showcase come of our previous work. Below is an advent calendar we made a few years ago for the chocolatiers Prestat who often send us their designs in June or July…

Advent calendar packaging for chocolatiers
Advent calendar packaging for chocolatiers

Moving away from chocolate (temporarily, at least) here’s another advent calendar created for the high-street brand Lush which featured in our blog late last year…

Presentation packaging for Lush
Presentation packaging for Lush

It’s not just Advent calendars of course – here’s a selection of recent Christmas packaging we’ve created for the lovely Bettys of Harrogate,

Christmas packaging solutions
Christmas packaging solutions

And here’s a great example of a round hamper box we made for the same company a few years ago –

Round hamper box
Round hamper box

We can (and regularly do) design and manufacture packaging for other Christmas products. The box below is a good example of a bespoke packaging solution with a Yuletide theme,

Bespoke packaging for Christmas products
Bespoke packaging for Christmas products

We have also been working with Cornelia James (glove makers to the Queen, and holders of the Royal warrant). We have featured some of this work in this blog previously. It seems that they have been experiencing something of a boom in sales this year, maybe connected to the need to wear gloves for protection. What better gloves are there to wear than those sported by Her Majesty? Here’s an image of the latest box we created for Cornelia James –

Packaging for fashion accessories
Packaging for fashion accessories

So our factory here in Essex is busy with Christmas 2020, six months in advance! We may not be covered in glitter or singing carols yet, but it’s difficult not to feel the teeniest bit festive.

If you know anyone who is for help with their Christmas packaging, please do not hesitate to put them in touch.

– Noel.

Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging.  You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

A Luxury Advent Calendar for ‘Lush’

We realise it’s only September and this might seem a little early to be talking about Advent calendars, but for the brands creating them for the festive season this is probably a bit late in the year!

Advent calendars have evolved and changed over the past decade. Being of a err, certain age, it’s easy to remember the examples we were given back in the 70s and 80s: tiny little things, poorly manufactured with cheap glittery ‘windows’ which always broke off and contained one mysterious lump of cheap chocolate.

Advent calendars are no longer just a gift for children. Nowadays, couples buy each other advent calendars containing miniatures of craft gin, whiskeys and even beauty products! A case in point is this stunning 24 day creation made for the high street brand ‘Lush

Luxury packaging for Christmas
Luxury packaging for Christmas

We have worked with Lush on several occasions before as detailed in this blog. Lush, as you may well know are an environmentally friendly company, who invest only in organic produce. They are carbon neutral and against animal testing. They were, not surprisingly, insistent that the packaging for their advent calendar met with their strict environmental policies (which was certainly not an issue with us). This meant that the product was entirely biodegradable and even forbade the use of magnetic closures – a recyclable, UK produced ribbon was sourced and used in their stead.

Please take a look at the video below – shot by Lush at our factory in Harlow, Essex, which shows some of the techniques we used in the construction of the packaging.

Advent Calendar

GWD Ltd are one of a very few companies in the UK who can carry out this standard of work. This project was in development for several months. Whilst the idea was conceived by Lush, it was GWD who developed it through a number of sampling phases. Taking their design and concept, GWD created a final product that not only looks fabulous, but works in a practical sense too.

One of the objectives was to create a product that could have a additional function too. Once Christmas has passed and all 24 of the gifts have been opened, the customer is left with a beautiful and functional box which can be used to store keepsakes or beauty products. We have touched on this in our blog before, notably ‘Primary and Secondary Packaging Functions’ . The recipient of the advent calendar is unlikely to throw away such a stylish item, particularly as it was constructed so as the internal boxes and dividers could be easily removed, making it simple to re-use.

The fact that the item is hence displayed prominently in the customer’s household for a number of years, is a very subtle form of marketing – a reminder of the brand and the quality of their products.

Christmas packaging made in the UK
Christmas packaging made in the UK

Only 500 Lush 2019 Advent calendars were created. We’re unsure when they eventually sold out but after being launched online 92 were sold within the first 18minutes!!

Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging.  You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

Chocolatiers, Christmas and GWD Limited

So Christmas is here once again and at GWD Towers we’re busier than a whole Grotto of Santa’s Elves! Some of the Christmas packaging we make for our clients is designed and manufactured by the end of Summer, but because we deal with so many different kinds of businesses we are also at full tilt, right up to the last moment.

Christmas packaging, Christmas hampers

Christmas packaging, Christmas hampers

Not that this is a ‘Bah Humbug’ type of post, far from it Christmas is, naturally, a hectic time for the packaging industry and we’ve been very busy indeed this year creating hamper boxes, advent calendars and special presentation/gift boxes for products, as well as more generic boxes such as those in the image above. These are more generic products that shops or outlets pack themselves, perhaps adding a ribbon or similar embellishment.

Hamper boxes

Hamper boxes

We have mentioned elsewhere in this blog that we are one of the very few companies in the UK that can produce round ‘hat’ boxes, and these are very popular with chocolatiers and hamper companies, particularly for this season. The boxes above are produced for Betty’s of Harrogate, one of the premier chocolatiers and gift food companies in the country. Most years, Betty’s will contact us with new ideas or designs and the packaging will be updated.

Presentation packaging for chocolatiers and chocolate boxes

Presentation packaging for chocolatiers and chocolate boxes

In the image above are some more boxes made for Betty’s further illustrating what we can do for chocolate companies. The rectangular box (top left) has a gold foil blocked clear window, allowing the chocolates to be viewed in their full glory. This is achieved with the use of a ‘cavity wall tray’, the gold frame, which sits inside the box, which is invisible until it’s opened. The smaller box in the photo is a generic, shouldered box made for Betty’s, that is turned into a Christmas box with the use of a sleeve. This is a great idea for companies who wish to brand their products for particular seasons or events – the box itself remains the same but the sleeve can be redesigned on demand.

Gift packaging suppliers UK

Gift packaging suppliers UK

We also supply smaller independent shops and outlets with our high-quality rigid boxes. These circular boxes (above), although quite complex to manufacture, can be produced in relatively small runs and are ideal for chocolates! If you would like us to help you present your chocolates (or indeed any other product) in it’s best possible light – please don’t hesitate to get in touch!

And Merry Christmas!!

Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging. You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

Christmas packaging from GWD Ltd

We are certainly getting into the Christmas spirit here at GWD

Christmas is always a busy time for us here at GWD and is a period which we start early on in the year (sometimes as early as May!). We have been receiving orders thick and fast for our luxury and bespoke packaging services for quite a few months now, so in order for us to fulfil these orders planning and preparation is key!

As you will see in this blog, we are able to give those all-important corporate and personal gifts a bit of Christmas sparkle each and every year. This week we have been working on Bettys of Harrogate’s  packaging.

Bettys logo‘Bettys’ opened in 1919 by Swiss confectioner Frederick Belmont. He mistakenly travelled to Yorkshire and the rest is history! Bettys has grown from strength to strength and is now classed as one of the UK’s top confectioners!

Bettys have chosen a range of shapes and sizes so that their products are delivered and displayed in style this festive period (and ‘style’ they will receive!). One of our favourites is the simple yet sophisticated round hat box which they are taking in 2 different sizes.

AT GWD Ltd, we remain one of the very few firms in the UK who can manufacture circular or semi-circular boxes in-house with the help of our ‘know how’ and bespoke machinery. It’s not only the artwork, or the company name which can help attract attention… it can be as simple as the shape of the box! So be different, be unique and get creative with us. We love a challenge!

Our specialist machinery used in the making of rigid boxes Our specialist machinery used in the making of rigid boxes

Bettys Christmas design this year is based around the idea of an ‘Enchanted Forest’ which captures Christmas perfectly. Bettys believe in and encourage the use of local produce from dairy products to vegetables so where is best to set the scene…? Yorkshire, of course! Locally sourced produce has been a fundamental element at Bettys since day one which is something that we were keen to convey in the packaging design.

Bettys Christmas hat box packaging from GWD

Excerpt of ‘The Enchanted Forest’ – full version can be seen in Bettys Christmas catalogue

It’s Christmas Eve in a Yorkshire town

A blanket of snow lies on the ground

Two children in Bettys choosing some treats

Gifts for the family and cakes for a feast…

It is often said that people ‘eat with their eyes’ so we knew that we wanted the appearance of the box to be just as impressive as the treats inside. A simplistic shape with the quality and feel of something that screams out luxury was the objective.

Christmas Packaging from GWD Christmas Packaging from GWD Christmas Packaging from GWD

Bettys hat boxes will hold a range of deliciousness including Fruit Jellies, Classic Onion Chutney, The Swiss Chocolate Shortbread Box, a Christmas Fruitcake Portion and SO MUCH MORE! Getting peckish? Us too! Due to their purpose, the round hat boxes had to have depth and a sturdy structure which has been crafted using the best quality materials along with our outstanding attention to detail.

Bettys Christmas hat box packaging from GWD

The workmanship that goes into our products, especially these round hat boxes, can be very complex and time-consuming. That said, our talented and experienced team of in-house designers and cardboard engineers have become extremely well versed in addressing the complexities in packaging.

LIFT THE LID ON DELICIOUSNESS

Please don’t sit there and think that the feasibility of your design is ‘out of the question’ without speaking to GWD Ltd first, because you won’t know until you’ve tried! Call us with your ideas and I’m sure we can create packaging which is perfect for your business and your product.

Christmas is extremely important to us here at GWD Ltd. So if you are looking to stand out amongst the already-crowded retail shelves next Christmas, give us a call and we can help pack your gifts with creativity and finesse!

 

Merry Christmas to you all! GWD Ltd. Team 

 

GWD Ltd are designers and manufacturers of
presentation and promotional packaging.
You can reach then on (01279) 416 093 or at the company’s website:
www.gwd.ltd.uk

 

Merry Christmas from GWD

Merry Christmas from GWD

Christmas Retail Packaging

It will surprise no one that Christmas plays a major role in the presentation packaging industry. For us, however, Christmas starts very early in the year! Companies creating advent calendars like the one below created for Prestat  will often send us their designs in May or June.

where can I get an advent calendar made?

“Where can I get an advent calendar made?”

Similarly, major brands like Lush will have their Christmas packaging planned and manufactured well in advance, for example the ‘Karma’ box below. Christmas, of course, is a massively important time for the retail sector as people purchase gifts, decorations, and supplies to celebrate. In retail the Christmas period is customarily defined as the six weeks up to December 24th – a period that traditionally sees c.18% of the annual retail spend. It isn’t surprising that companies make such an extra effort with their packaging for the Christmas season.

Semi-circular cardboard boxes UK

Semi-circular cardboard boxes UK

Here at GWD we’ve been creating Christmas packaging since the early 1990s, so there’s little we haven’t seen over the last twenty five years or so. Below, for example, is a selection of Christmas pudding boxes we made for Bettys (chocolatiers), The Dorchester Hotel and The RAC Club.

Circular boxes for presentation packaging

Circular boxes for presentation packaging

At GWD Ltd we remain one of the very few firms in the UK who can manufacture circular or semi-circular boxes, which really do help your product to stand out from the crowd.

Circular chocolate boxes manufacture uk

Circular chocolate boxes manufacture UK

The hamper box above, again created for Bettys, gives a fantastic first impression to the potential consumer. Surely anyone who has gone to such great lengths over their choice of presentation packaging simply MUST have a great product that they’re offering? The same can be said for this gorgeous Christmas ‘Chest’, created for another chocolatier….

Bespoke cardboard boxes for products

Bespoke cardboard boxes for products

….and also theses lovely chocolate boxes below in their different shapes and sizes. The workmanship that goes into these creations can be extremely complex and often time-consuming. That said our team of in-house designers and cardboard engineers have become extremely well versed in addressing complex packaging problems. If you have any questions regarding the feasibility of packaging designs for your product please don’t hesitate to get in touch.

Cardboard engineering for boxes

Cardboard engineering for boxes

Christmas is a hugely important time in retail. If you are looking to make your product stand out for next Christmas season give GWD a call!


Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging. You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

Specialist Presentation Packaging for Candle Makers

At GWD Ltd we have been making specialist presentation packaging for nearly thirty years. We have  covered everything from corporate and promotional packs to boxes for flowers, chocolates or gifts. With the festive season so soon to be upon us, gifts are obviously at the forefront of a great many people’s minds and what better helps to capture that Christmas magic than candles? That flickering light, the scent of cinnamon or pine, all combine to create that special feeling we’ve all known and loved since childhood. With our specialist presentation packaging, either chosen by you to fit your specifications or designed and created by us based on your own concept, that experience and atmosphere can begin before the lucky recipient has even opened the box!

Candle boxes for Stennah and Hope

Candle boxes for Stennah and Hope

As we are sure you’re aware, beautiful products need beautiful packaging, and your candles deserve only the best to highlight and accentuate the promise of their wonderful aroma.

Amor et Psyche box for the Dorchester

Amor et Psyche box for the Dorchester

And your candles would be in very good company- GWD Ltd have designed candle boxes for prestigious/world famous hotels, like this beautiful box for Amor et Psyche supplied to the Dorchester for a coffee scented candle. For Amor et Psyche (who hand-pour all their own candles) we created a box that promised that dark, smooth scent and enhanced the beauty of the candle itself.

Candle boxes for No 22, own brand and personalised (a service GWD can offer)

Candle boxes for No 22, own brand and personalised
(a service GWD can offer)

Whatever your needs, whether you have a firm design in mind already or would like us to work with you to create the best specialist presentation packaging solution for your candles, we can guarantee you a box people will love to give or receive. If you prefer, our designers can work with your own graphic artists to come up with something that will fit your existing brand strategy, or we would be just as happy for you to give us a basic concept to work from and leave the rest to us.

Candle box for Laurence Christel with ribbon lid lift

Candle box for Laurence Christel with ribbon lid lift

Of course, Christmas can also be a very stressful time due to the time-pressure involved. As we are not only the designers and creators of our packaging, but also the manufacturers, we have direct control over lead times. This makes us ideally-placed to deliver a first-class service for even your ‘rush’ jobs. Although we are proud to do our manufacturing in Britain, if volumes and lead times allow we also have the option of a Far East production facility.

Let your customers have an extra taste of the magic of Christmas with a GWD Ltd presentation box for their festive candles.

Amor et Psyche own brand Candle and Diffuser boxes (see their website to buy direct)

Amor et Psyche own brand Candle and Diffuser boxes
(see their website to buy direct)

Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging.  You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

Make your Christmas product more attractive with prepossessing packaging

Image courtesy of thephotoholid / FreeDigitalPhotos.net

Image courtesy of thephotoholic / FreeDigitalPhotos.net

There’s no escaping it, it’s that time of the year again.  The Coca Cola advert has been aired, and for most this signals yuletide rolling into town for one more year.   Love it or hate it, Christmas is here for the next month or so, so it’s time to get prepared.