If you’ve read any of our blog before, you’ll be well aware that Easter is a major event for us. Let’s be honest if, as UK manufacturers of presentation packaging, we weren’t busy in the run-up to Easter something would be very wrong!
This year Easter falls of April 12th, which is a little later than normal, and so we are still creating Easter egg packaging here at the end of February. Throughout this post you can see some of boxes we’ve made this year thus far.
The first three images in this blog post show packaging that has been made for the wonderful Rococo Chocolates. The company had previously gone overseas for their Easter packaging but due to previous poor experiences (and with Easter also being such an important season for them), they decided to reduce their risks and place the order with us this year. In employing GWD, Rococo Chocolates knew that they would get exactly what they asked for, delivered when specified and that the product would be of exceptionally high quality. In reality we delivered the order ahead of time despite a number of changes to the original brief.
This is possible for us as we manufacture the products here in the UK and are in control of both production and transportation. We are conveniently placed just outside the M25 on the ‘London-Stansted-Cambridge’ corridor.
Rococo Chocolates were delighted with the service and the products.
The boxes shown in the images are wrapped/covered in their ‘branding’ of distinctive blue ‘toile’ patterning which features line drawings of antiquated chocolate molds. The children’s range (in orange and turquoise) features rabbit molds with lids in different colours and gold foiling. The different colours being for the different chocolate and fillings.
The eggs are held in position with a cardboard fitment and have a clear window to show off the colourful foil wrapped egg. Both the box and fitments/trays are totally recyclable.
Rococo also commissioned us to make ‘egg-shaped’ boxes for Easter to contain a selection of their high quality truffles (see above). These were made in three different colours, lined on the inside and ‘foil blocked’ on the lid in gold with seasonal graphics. This was a first for GWD as we had never made a box of precisely this shape before. However we do like a challenge and our in-house team of ‘cardboard engineers’ and designers have the ability to tackle almost any problem set before them. Their experience and ability sets us apart from other box makers in the UK. Again, Rococo were delighted with the high quality handmade products (which compliment their artisan image) and our ability to deliver on time.
We have made a many other high-quality packaging products for Rococo (both all the year round and seasonal). The image below shows heart shaped boxes we manufactured for them this year for Valentine’s Day.
Whilst we have been making boxes for Rococo for many years, this year was the first time we have worked with Slatterys who are an award winning patissier and chocolatier founded in 1967 and located near Manchester.
The image below shows an unusual round Easter egg box we made for them incorporating a ribbon handle. The lid was printed on a coated paper (in Slatterys branding) whereas in contrast the box was covered in an uncoated brown paper.
A round box such as this obviously compliments the shape of an Easter Egg and GWD are one of very few companies in the UK that can manufacture round ‘hat’ boxes such as this, or indeed such a quality handmade piece of packaging in general.
Here’s another image of the box(es) made for Slatterys – please head over to their website to see more of their marvellous products!
As we mentioned, Easter is a very important time for us here at GWD, but we are always interested in making contact with other chocolatiers, or indeed any firm with products that could benefit from the highest quality presentation packaging available in the UK today.
Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging. You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk
