So Christmas is here once again and at GWD Towers we’re busier than a whole Grotto of Santa’s Elves! Some of the Christmas packaging we make for our clients is designed and manufactured by the end of Summer, but because we deal with so many different kinds of businesses we are also at full tilt, right up to the last moment.
Not that this is a ‘Bah Humbug’ type of post, far from it Christmas is, naturally, a hectic time for the packaging industry and we’ve been very busy indeed this year creating hamper boxes, advent calendars and special presentation/gift boxes for products, as well as more generic boxes such as those in the image above. These are more generic products that shops or outlets pack themselves, perhaps adding a ribbon or similar embellishment.
We have mentioned elsewhere in this blog that we are one of the very few companies in the UK that can produce round ‘hat’ boxes, and these are very popular with chocolatiers and hamper companies, particularly for this season. The boxes above are produced for Betty’s of Harrogate, one of the premier chocolatiers and gift food companies in the country. Most years, Betty’s will contact us with new ideas or designs and the packaging will be updated.
In the image above are some more boxes made for Betty’s further illustrating what we can do for chocolate companies. The rectangular box (top left) has a gold foil blocked clear window, allowing the chocolates to be viewed in their full glory. This is achieved with the use of a ‘cavity wall tray’, the gold frame, which sits inside the box, which is invisible until it’s opened. The smaller box in the photo is a generic, shouldered box made for Betty’s, that is turned into a Christmas box with the use of a sleeve. This is a great idea for companies who wish to brand their products for particular seasons or events – the box itself remains the same but the sleeve can be redesigned on demand.
We also supply smaller independent shops and outlets with our high-quality rigid boxes. These circular boxes (above), although quite complex to manufacture, can be produced in relatively small runs and are ideal for chocolates! If you would like us to help you present your chocolates (or indeed any other product) in it’s best possible light – please don’t hesitate to get in touch!
And Merry Christmas!!
Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging. You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk