It will surprise no one that Christmas plays a major role in the presentation packaging industry. For us, however, Christmas starts very early in the year! Companies creating advent calendars like the one below created for Prestat will often send us their designs in May or June.
Similarly, major brands like Lush will have their Christmas packaging planned and manufactured well in advance, for example the ‘Karma’ box below. Christmas, of course, is a massively important time for the retail sector as people purchase gifts, decorations, and supplies to celebrate. In retail the Christmas period is customarily defined as the six weeks up to December 24th – a period that traditionally sees c.18% of the annual retail spend. It isn’t surprising that companies make such an extra effort with their packaging for the Christmas season.
Here at GWD we’ve been creating Christmas packaging since the early 1990s, so there’s little we haven’t seen over the last twenty five years or so. Below, for example, is a selection of Christmas pudding boxes we made for Bettys (chocolatiers), The Dorchester Hotel and The RAC Club.
At GWD Ltd we remain one of the very few firms in the UK who can manufacture circular or semi-circular boxes, which really do help your product to stand out from the crowd.
The hamper box above, again created for Bettys, gives a fantastic first impression to the potential consumer. Surely anyone who has gone to such great lengths over their choice of presentation packaging simply MUST have a great product that they’re offering? The same can be said for this gorgeous Christmas ‘Chest’, created for another chocolatier….
….and also theses lovely chocolate boxes below in their different shapes and sizes. The workmanship that goes into these creations can be extremely complex and often time-consuming. That said our team of in-house designers and cardboard engineers have become extremely well versed in addressing complex packaging problems. If you have any questions regarding the feasibility of packaging designs for your product please don’t hesitate to get in touch.
Christmas is a hugely important time in retail. If you are looking to make your product stand out for next Christmas season give GWD a call!
Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging. You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk