We’ve now entered July, and what does July usually bring with it? Well, we’re in the UK, so I don’t think we should get too carried about away about sunshine, although we have been forecast a heatwave for next week! However, what can be relied upon is that July ushers in the wedding season, and so I thought that we’d use our July blog to talk about the wedding work that GWD is involved in.
Brides magazine
Last year, we received a phonecall from fashion model Elle Liberachi. Elle had just got engaged and was looking for a unique way to let all her prospective guests know the date of the wedding. She decided to send a ‘Save the Date’ box containing some macaroons and a timeline of their relationship to each of their guests, and we made the box for her. The box itself was exquisite with elaborate foil blocking on the lid and a luxurious Suedel® interior designed to accommodate the macaroons and a printed card. 
Fast forward a year, and Elle is now married, and has been featured in the latest issue of Brides magazine. A picture of the box we made is included in the feature, with Elle explaining that she wanted to use something a little bit different to announce their wedding, as this was the first piece of stationery that their guests would see. This was the first ‘Save the Date’ box we’ve ever done, and we’re pretty pleased with how it turned out!
The ‘Save the Date’ box showcases our ability to create something really luxurious, and this sort of box can be an ideal way to announce your intention to wed.
On the day
Whilst the ‘Save the Date’ box was the first job of its kind for us, we’re pretty well acquainted with providing products for other parts of the wedding, with the majority of our previous work being associated with the big day itself. One job we’re often commissioned to undertake is the construction of chocolate boxes for use at the reception.
Once the food has been served and eaten, it can be really nice to hand round some chocolates for your guests to have with their tea and coffee, and the boxes can be made to any specification you might want. Some of our customers have opted for a design that includes their names and the date of their wedding, and a personalised box of chocolates can be the perfect finishing touch to a lovely meal.
Another product we frequently provide for weddings is the favour box. Whilst wedding favours are a relatively new prerequisite, they are nevertheless an essential part of a modern wedding, and we often make a little individual box containing a couple of sweets or pieces of chocolate (or something else) that is placed on each individual’s table setting. One of our customers is the Grasmere Gingerbread Company and we make heart shaped boxes for them, to present their little heart shaped gingerbreads. Heart shaped boxes are of course highly appropriate for a wedding day, and a little heart box on each place setting can be a wonderful finishing touch.
We also make heart boxes in larger dimensions for chocolates for the whole table, but we can make boxes in a variety of shapes to suit a variety of different needs. For example, you might fancy a box shaped like a handbag or a top hat; or anything that fits in with a wedding theme. We love a challenge, so if anyone has anything specific they want made into a box, then throw it at us and we’ll have a go.
Naturally, you’ll want your big day to be absolutely perfect and no doubt you’ve thought of every possible way you can make it as special as possible. If you’re looking for the perfect finishing touch, then it’s certainly worth considering the packaging, as the packaging can make a vital difference to how aesthetically pleasing your big day is. If you are getting married, then congratulations: may you both have a long and prosperous life together!
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Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging. You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk