At GWD Ltd (Harlow, Essex) we have been in the presentation packaging business for 25 years. That’s a LOT of experience. In that time we have created the packaging for thousands of clients, helping them to present and promote their brand to their customer base and drive sales.
We have worked with many large Companies over the years as well as a number of smaller, more unusual brands who often provide the most challenging and interesting projects. One of these include an exclusive, one-off presentation package for a hugely famous, global rock star!
A number of our clients begin their search for presentation packaging with no clear idea how to proceed. In this case we are always happy to provide advice and guidance for them. However, larger companies will have a clearer idea and often have their own internal graphic designers or creative teams. In these circumstances we like to work closely in a consultative capacity with them to deliver the perfect presentation packaging for their product.
This collaborative approach is vital. GWD has experienced presentation packaging designers in-house and invaluable experience in the industry. Our designers and cardboard engineers are used to the inherent technical issues, which are involved in the creation of the packaging, difficulties which may be unfamiliar to graphic designers. Thus, it is advantageous that we talk to the customer’s designers at the earliest opportunity. There no point in a costly and time-consuming design being created, printed and approved which simply cannot then be manufactured commercially. By the same token there are many aspects that we can add to the design, different facets or possibilities, such as foil blocking, de-bossing or embossing which may not be immediately obvious to anyone outside of our industry.
GWD also offer an invaluable sampling service to bring your creation to life. Our design team can mock-up your creation to help add value and save unnecessary expenditure through deconstructing and reconstructing original designs. Sampling is often a valuable part of the decision-making process.
Talking directly to designers can also reduce the risk of ‘Chinese whispers’ which can occur if there are too many stages, or too many interests in the development process. Messages can get confused if the chain of communication is too large.
So we would ask that your creatives talk to us directly before they embark on the design process. We can help in bringing any designs to life and manufacture them on your behalf.
The Managing Director of GWD LTD is Noel Greenwood. He can be reached on (01279) 416093 or at www.gwd.ltd.uk. Noel would be particularly pleased to hear from any designers or creatives working on promotional or presentation packaging.