Round pegs into round holes – circular packaging

If someone asked you to picture a box, what would it look like?  Would it have straight lines and right angles?  Would it be quadrilateral, and would all the sides be congruent?  If that’s what your understanding of boxes is, unfortunately we’re going to have to break it you – boxes can be much, much more than that.  If you’re looking for something a little bit different and with a few less corners, then a round box could be precisely the thing.

Round box for Bettys

Round box for Bettys

Round boxes are an increasingly popular way to make a statement with your packaging and at GWD we produce a number of different round boxes for a variety of clients.  Given the time of year, round boxes are particularly appropriate given that circularity often represents the circle of life, and Easter is a time of new life.  Spring is just around the corner (if we could just stop having these devastatingly cold spells!), and the circular speaks to us of new beginnings.

An Easter Egg box for Damian Allsop

An Easter Egg box for Damian Allsop

At GWD, given our dedication to providing high quality confectionery packaging, it should be of no surprise that we get pretty busy at Easter and we’ve made quite a few round boxes for Easter eggs and other Easter related products – for example the Damian Allsop Easter egg box pictured. One particular customer BGC has decided to gift their clients a William Curley Easter egg in a particularly beautiful red round box as pictured below.

Easter Egg box for Williams Curley

Easter Egg box for William Curley

If you’re looking for an Easter gift that is a break from the norm, then you may be looking at other confectionery products such as the Bettys Peppermint Cream box pictured.

However, the round theme doesn’t stop with Easter; this year we’ve been busy with a number of clients making round boxes for a range of different purposes.  For example, round hat boxes are often used for presenting beautiful flower bouquets and GWD have just recently made two round hat boxes for a leading supermarket’s online floral business.

Round boxes can also be great for use as a promotional tool – Remploy are promoting one of their services with the use of a round box accompanied by round information cards.

Remploy disc box

Remploy disc box

A big round hat box is the perfect way to make a statement with your packaging and encourage interest in your product.  Round boxes can be constructed to specifically cater for one product or they can also be a great way to hold a variety of different gifts in one piece of packaging.

——————————

Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging.  You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk