FIFA 18 Game Packaging

With the FIFA World Cup about to kick off this June, we thought that there would be no better time to talk about the packaging we created for EA Sport’s FIFA 18 videogame  in September last year. We often create packaging for launch and press events which are very exciting, as it gives us the opportunity to work with our client on creating something truly unique and distinctive.

We worked with the creative agency Fluid in order to deliver some truly outstanding packaging for their client’s launch event. Fluid were the designers in this process; they developed an innovative design which we, as cardboard engineers, had to make into a reality. Creative agencies such as Fluid are great contacts for us at GWD as we pride ourselves at being adept at turning their creative designs into beautiful packaging.

The FIFA 18 game used technology which is said to be “the biggest step in gameplay innovation”. Due to this, the team really wanted the experience to start as soon as the box was picked up by the media/influencer recipients.

The new game

The new game

Playing on a gold and white colour palette, the boxes were wrapped in metallic gold paper. As with any companies branding, a logo should always stand out. With this in mind gold foil was employed and the logos were embossed on the front and sides.

The product box, complete with glossy outer sleeve

The product box, complete with glossy outer sleeve

The final product took the form of a deluxe presentation box which contained the game and a range of FIFA/PlayStation content and merchandise; which was displayed to great effect using a bespoke white foam fitment which held each piece inside the box perfectly and securely. It was finished off with a magnetic closure.

The main box with magnetic closure

The main box with magnetic closure

Open box displaying foam fitment

Open box displaying foam fitment

Open box displaying foam fitment

For this job we worked closely with Fluid throughout. They had the idea and concept, and it was our job to engineer it and make it work commercially. If you have an idea for packaging, then please bring it to us here at GWD!

 

Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotionalpackaging.  You can reach him on (01279) 416 093 or at the company’s website: www.gwd.ltd.uk

 

 

 

 

Egg-cellent packaging for Easter!

Egg-cellent packaging for Easter!

For many, Easter means time off school, overdue family time, beautiful daffodils starting to head in the gardens and not to mention… eating copious amounts of delicious chocolate! We have all been there; sitting on the sofa with the ‘Christmas dinner feeling’ after successfully demolishing your final chocolate egg.

Easter is the number one chocolate-selling period of the year and quite astoundingly, the first Easter egg went on sale in Sainsbury’s in JANUARY this year! According to The Telegraph, us Brits eat 11kg of chocolate each year, so it’s no wonder why Easter is celebrated by the masses.

Easter boxes by GWD for Rococo Chocolates

Easter boxes by GWD for Rococo Chocolates

Easter boxes by GWD for Rococo Chocolates

Easter boxes by GWD for Rococo Chocolates

For us, Easter is a fantastic marketing platform for gift & confectionery companies to show off! The pastel colours, the cute bunnies, the gold ribbon… it WORKS. Both B2B & B2C business can benefit from this holiday. Think about wowing your valued customers and suppliers with beautifully packaged edibles to show them how much you appreciate their support.

Be sure to consider your corporate clan in the Easter excitement as our cardboard engineers can create marvellous, bespoke and branded confectionery and gift packaging to meet your requirements.

Grown Up Easter egg boxes by GWD

Grown Up Easter egg boxes by GWD

Grown Up Easter egg boxes by GWD

Grown Up Easter egg boxes by GWD

In this day in age, a healthy conscience is being embedded into our brains by the TV, media, industry leaders and even our own family! Instead of gifting a traditional chocolate egg, more and more people are opting for Easter gifts (which last A LOT longer than chocolate!).

Even though the Easter gifts that are sent to us, to create beautifully packaging for, are not always egg-shaped, they are always guaranteed to hatch a smile!

 

We have been honoured to work with some of the UKs best names in chocolate including Rococo, Bettys and The Grown Up Chocolate Company.

Bettys ‘Trio of Eggs’ box by GWD

Bettys ‘Trio of Eggs’ box by GWD

Have a fantastic Easter!

 

Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotionalpackaging.  You can reach him on (01279) 416 093 or at the company’s website: www.gwd.ltd.uk

 

Bespoke Corporate Packaging for Indian Ocean ™

 

Earlier this year we were invited to tender by Indian Ocean  – designers and manufacturers of luxury outdoor furniture. Indian Ocean have outlets in Balham and Hampstead and retails through Harrods of Knightsbridge and with distributors worldwide. The company creates innovative products, finished to the highest specifications and focusing on every detail, and as such demands its Distributor Presentation Packs, to be of an equally high status.

 

high quality corporate packaging

 

Unfortunately GWD Ltd didn’t win the original tender, which was given (on a price basis alone) to a different packaging firm. However, a couple of months after the tender process was completed we were contacted again as the rival company didn’t have the technical expertise to complete the job.  A hurried meeting was set up with the customer.

The required presentation pack was a rigid, three-compartment slipcase which incorporated an upright open angled file for brochures as well as two drawers (one above the other), for storing samples, as you can see in the image below:

branded commercial slipcases

 

As the samples are primarily sections of the soft and hardwoods used by Indian Ocean in their furniture, the entire creation needed to be extremely strong and durable. It also needed to be branded and customised to fit its contents. The Distributor Presentation Packs were to be sent to all of the customer’s distributors.

Fortunately, GWD are extremely experienced in the creation of this form of corporate packaging having undertaken many such projects in the past. We are very proud of the knowledge and expertise of our staff and the skills that they bring to cardboard engineering and remain one of a very few companies able to carry out such work.

 

boxes for samples for salesmen

This is an unusual and highly functional piece of presentation packaging, which we were able to create within the very tight time constraints and within budget. We are happy to take on more of these projects and welcome any enquiries.


Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging.  You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

 

Chocolate Boxes Manufactured in the UK!

There are two very big dates coming soon for Chocolatiers: Valentine’s Day, when it is estimated that at least £1.6billion is spent on gifts and treats for the occasion across the UK, and of course, Mother’s Day, which this year falls on March the 26th.

New research shows that the average Brit is set to spend as much as £50 on their Mother this year, up from £27.17 in 2014, with as much as £928 million being spend across the Country. Naturally, a very large proportion of that will be spent of chocolate – which remains British peoples’ second gift of choice for the occasion, behind flowers. That’s a very substantial market.

mother’s day chocolate packaging

Mother’s day chocolate packaging

Many retailers will be (as usual) taking advantage of the increase ‘panic buying’ in the 48 hours up to Valentine’s and Mothers’ Day. If you are a florist or a chocolatier you want your products to be catching the eyes of the buyers – and what better way to do that than with attractive and innovative presentation packaging?

chocolate box makers UK

Chocolate box makers UK

Here at GWD Ltd we have been creating packaging for chocolatiers for almost 30 years, including boxes for big name brands such as Bettys of Harrogate, multiple Academy Of Chocolate and International Chocolate Award winners, Rococo Chocolates,   and the Grown Up Chocolate Company. Our blog has detailed previously how we are one of a very few packaging companies in the UK who can create round ‘hat’ boxes , but we also manufacture star-shaped boxes, heart-shaped boxes and indeed pretty much any shape you can think of, including triangular, octagonal and even teardrop-shaped ones.

presentation boxes in unusual shapes

Presentation boxes in unusual shapes

Our cardboard engineers are adept at rising to challenges set by clients and their designers. We can either work from a specific design that you may have in mind, or our on-site design team can work together with you and come up with something entirely new and unique. We are not a wholesaler, we design and make the majority of our boxes here in the UK, meaning there is no minimum order number and we retain total control over lead times.

GWD are also happy to have face-to-face meetings to discuss your requirements and can offer quotes by email or telephone. Manufacturing in the UK means we can also handle short notice arrangements when possible.

Make your chocolates stand out from the competition. You know how good they taste – why not give them the presentation packaging they deserve!


Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging. You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

Packaging for Florists and Floral Arrangements

Well here we are again, back at work after the Christmas Holidays! Here at GWD

we’re lucky in that the normal New Year dread or malaise doesn’t actually apply – there’s always something fascinating to get our teeth into! This week we’re working on a new heart-shaped hatbox for flowers, see below…

hat boxes for florists

Hat boxes for florists

It’s that time of year again when a lot of our work relates to Valentine’s Day, Mother’s Day and Easter – all of which are fast approaching. Chocolates, of course, are a very popular gift and we make a great deal of packaging for confectionery at this time of year. However, it’s presentation packaging for florists that pre-occupies GWD at present.

hat boxes for floral arrangements

Hat boxes for floral arrangements

Our Blog has spoken previously about round, ‘hat’ boxes and how GWD is one of a very few companies in the UK with the ability to create them. Circular boxes (above) are perfect for floral displays and show off the beauty of any arrangement to great effect.

Where can I find packaging for my flowers?

Where can I find packaging for my flowers?

Above is an example of a hatbox created for roses for a small independent florist in Scotland, demonstrating that you don’t have to have multiple outlets to have great packaging. The matt black wrapping and foil blocked-in gold gives a fantastic, upmarket feel to the floral arrangement within. Valentine’s and Mother’s Days are occasions when customers are prepared to pay a little more for gifts to express their regards and affection to their loved ones, so many florists will invest in special presentation packaging for the occasion, such as the stunning boxes (below) that we created for Royal Queen Roses, another independent florist, this time in Cyprus!  The fact that the cost of shipping these boxes to Cyprus is not inconsiderable indicates that our services are not only rare in the UK, but in Europe also.

Specialist boxes for florists

Specialist boxes for florists

Of course we don’t just provide circular or heart-shaped boxes for florists – if you are looking for a more traditional square or rectangular box we can provide those too (see below). So if you are a florist (or indeed a chocolatier) and would like to make your flowers stand out for the special dates to come, why not give us a call? We have over thirty years experience in the presentation packaging industry and are considered leaders in the field.

Rectangular boxes for flowers

Rectangular boxes for flowers


Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging. You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

Christmas Retail Packaging

It will surprise no one that Christmas plays a major role in the presentation packaging industry. For us, however, Christmas starts very early in the year! Companies creating advent calendars like the one below created for Prestat  will often send us their designs in May or June.

where can I get an advent calendar made?

“Where can I get an advent calendar made?”

Similarly, major brands like Lush will have their Christmas packaging planned and manufactured well in advance, for example the ‘Karma’ box below. Christmas, of course, is a massively important time for the retail sector as people purchase gifts, decorations, and supplies to celebrate. In retail the Christmas period is customarily defined as the six weeks up to December 24th – a period that traditionally sees c.18% of the annual retail spend. It isn’t surprising that companies make such an extra effort with their packaging for the Christmas season.

Semi-circular cardboard boxes UK

Semi-circular cardboard boxes UK

Here at GWD we’ve been creating Christmas packaging since the early 1990s, so there’s little we haven’t seen over the last twenty five years or so. Below, for example, is a selection of Christmas pudding boxes we made for Bettys (chocolatiers), The Dorchester Hotel and The RAC Club.

Circular boxes for presentation packaging

Circular boxes for presentation packaging

At GWD Ltd we remain one of the very few firms in the UK who can manufacture circular or semi-circular boxes, which really do help your product to stand out from the crowd.

Circular chocolate boxes manufacture uk

Circular chocolate boxes manufacture UK

The hamper box above, again created for Bettys, gives a fantastic first impression to the potential consumer. Surely anyone who has gone to such great lengths over their choice of presentation packaging simply MUST have a great product that they’re offering? The same can be said for this gorgeous Christmas ‘Chest’, created for another chocolatier….

Bespoke cardboard boxes for products

Bespoke cardboard boxes for products

….and also theses lovely chocolate boxes below in their different shapes and sizes. The workmanship that goes into these creations can be extremely complex and often time-consuming. That said our team of in-house designers and cardboard engineers have become extremely well versed in addressing complex packaging problems. If you have any questions regarding the feasibility of packaging designs for your product please don’t hesitate to get in touch.

Cardboard engineering for boxes

Cardboard engineering for boxes

Christmas is a hugely important time in retail. If you are looking to make your product stand out for next Christmas season give GWD a call!


Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging. You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

Another Royal Connection for GWD!

Packaging for the Queen’s 90th Birthday Celebrations! 

We have written previously in this blog of GWD’s connections with holders of The Royal Warrant, notably Cornelia James. Recently, we were contacted by Taylor’s Bulbs of Holbeach, who hold The Royal Warrant as Bulb Growers to Her Majesty The Queen and have won the distinguished Gold Medal at the RHS Chelsea Flower Show for 23 years consecutively. The owner of Taylor’s Bulbs, Lord John Taylor, Baron of Holbeach CBE PC FRSA, is currently also Government Chief Whip in the House of Lords.

Taylors had bred a new bulb called ‘Gentlemen at Arms’ which was to be presented in person by Lord Taylor to Her Majesty at a Royal garden party at Windsor Castle in May 2016, on the occasion of the Queen’s 90th Birthday celebrations. The company wanted a bespoke, one-off presentation packaging solution to display the bulbs in the best possible way and approached GWD Ltd to create it.

The box in our factory

The box in our factory

The deadline was quite tight (four days from start to finish!) and the quality was to be of the highest standard so there was some pressure with the job. At GWD however, we have been creating bespoke packaging projects for over 30 years, so we have the experience and the team members to carry it off. The box itself was 700mm tall in deep purple with two central ‘windows’ die-cut into it to display the bulbs. It had a top lid and cords (also in deep purple) so Lord Taylor could carry it when presenting the flowers to HRH The Queen (who, no doubt, received it whilst wearing her Cornelia James gloves!)

'Gentlemen at Arms'

‘Gentlemen at Arms’

The overall effect, especially with the marvellous blooms included was, in Lord John’s words ‘Magnificent’. Helen Chambers, Key Account Manager at Taylor’s Bulbs said: “He (Lord John) was delighted with the whole look…the flowers fitted perfectly through the window section.” She added: “Many Thanks to you and all your team for making this a successful project and in such a small space of time, we appreciate the speed and attention to detail given.”

We can’t be sure of Her Majesty’s reaction we like to imagine that she was quite impressed too:-)

The Baron of Holbeach

The Baron of Holbeach


 

Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging.  You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

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Presentation Packaging for Unique Brands and Creative Designers

Presentation Packaging

At GWD Ltd (Harlow, Essex) we have been in the presentation packaging business for 25 years. That’s a LOT of experience. In that time we have created the packaging for thousands of clients, helping them to present and promote their brand to their customer base and drive sales.

Presentation packaging, heart shaped boxes

Presentation packaging, heart shaped boxes

We have worked with many large Companies over the years as well as a number of smaller, more unusual  brands who often provide the most challenging and interesting projects. One of these include an exclusive, one-off presentation package for a hugely famous, global rock star!

A number of our clients begin their search for presentation packaging with no clear idea how to proceed. In this case we are always happy to provide advice and guidance for them. However, larger companies will have a clearer idea and often have their own internal graphic designers or creative teams. In these circumstances we like to work closely in a consultative capacity with them to deliver the perfect presentation packaging for their product.

Presentation packaging, cardboard handbag

Presentation packaging, cardboard handbag

This collaborative approach is vital. GWD has experienced presentation packaging designers in-house and invaluable experience in the industry. Our designers and cardboard engineers are used to the inherent technical issues, which are involved in the creation of the packaging, difficulties which may be unfamiliar to graphic designers. Thus, it is advantageous that we talk to the customer’s designers at the earliest opportunity. There no point in a costly and time-consuming design being created, printed and approved which simply cannot then be manufactured commercially. By the same token there are many aspects that we can add to the design, different facets or possibilities, such as foil blocking, de-bossing or embossing which may not be immediately obvious to anyone outside of our industry.

Presentation packaging with drawers

Presentation packaging with drawers

GWD also offer an invaluable sampling service to bring your creation to life. Our design team can mock-up your creation to help add value and save unnecessary expenditure through deconstructing and reconstructing original designs. Sampling is often a valuable part of the  decision-making process.

Talking directly to designers can also reduce the risk of ‘Chinese whispers’ which can occur if there are too many stages, or too many interests in the development process. Messages can get confused if the chain of communication is too large.

So we would ask that your creatives talk to us directly before they embark on the design process. We can help in bringing any designs to life and manufacture them on your behalf.

 

The Managing Director of GWD LTD is Noel Greenwood.  He can be reached on (01279) 416093 or at www.gwd.ltd.uk. Noel would be particularly pleased to hear from any designers or creatives working on promotional or presentation packaging.

Who’d have thought there was a Hamper Box shortage in Europe?!

If I were to ask you for some of the most well known products that Britain exports to other countries, you’d probably be able to give me a few of the most famous.

Cadbury Chocolate, Marmite and Walker’s Crisps are three of the most famous foods that we ship out by the boatload every year, and Bentley and Aston Martin are massively popular all over the world too.