Specialist Packaging for High Street Brands

Specialist Packaging for High Street Brands

Now that the holiday season is (near enough) over we’re reminded of a specialist packaging job that GWD Ltd were commissioned for last year. We were asked to work on a very special product for the High-Street brand ‘Lush’.

Soaps in a confectionary style created by Lush
Soaps in a confectionary style created by Lush

For anyone who doesn’t know  (where have you been?) Lush, they create non- animal testing cosmetics that are fresh, and handmade. Celebrating their 20th anniversary this year, Lush now have 106 stores nationwide with more than 900 Worldwide in 49 countries.

The project in question was to create presentation, specialist packaging in the shape of a suitcase, or old-fashioned travelling trunk, complete with metal clasps and  fitted handles. The case was to present a selection of soaps, cosmetics and ‘bath-bombs’ that could be given as a gift to someone off on a journey abroad or to college, for example. Naturally, this was quite a substantial project for Lush with the specialist packaging taking pride of place in their stores up and down the Country.

‘Box 29’ showing clasps and handle
‘Box 29’ showing clasps and handle

Like many other big brands, Lush realise that the care and dedication given to their presentation packaging suggests to the customer that the brand take similar care and dedication over their product. The time and thought invested in the packaging is indicative of the care and belief that the Company have in the product itself.

The ‘suitcase’ was a relatively complex project to complete out of cardboard, however at GWD Ltd we have undertaken many other complex projects in the past and have staff with the skills and experience to carry it out with ease. Our cardboard engineers designed the trunk from scratch and worked out the precise way to  attach the clasps and reinforce the handles without compromising the design and, although you couldn’t throw it in the hold of a plane (it was never designed for that purpose), the final product was very sturdy and fitted the original brief perfectly.

Finished product showing foiling and internal compartments
Finished product showing foiling
and internal compartments

Incidentally, the whole process was filmed by Lush in our Essex factory and used by them for promotional purposes. You can see the video by clicking on the image below.

GWD Ltd have produced other boxes in the shape of bags and suitcases, albeit much simpler versions. Please visit our website for more examples here. So if you want some travel themed promotional packaging look no further than GWD – we can help.


Video showing the production process


Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging.  You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

5 Mother’s Day Gift Ideas

An old saying states, “A man’s work is from sun to sun, but a mother’s work is never done” and this quote is highly appropriate in the lead up to Mother’s Day.

Mothers are no doubt some of the most unsung heroes of the modern world, and with that in mind, it is highly appropriate that a day is set aside where the focus is on them for a change.  With Mothering Sunday now firmly on the horizon, the time has come for you to grab your mum a gift to show her how much you appreciate her.