Promotional – GWD Blog

LUXURY BOXES FOR LUXURY INVITATIONS

November 16, 2016

by Simon Thomas Box Making Presentation Packaging Promotional Packaging

At GWD Ltd we are accustomed to dealing with prestigious clients. In the past we have provided beautiful packaging for Cornelia James, holders of the Royal Warrant, and a one-off presentation box for Taylor’s Bulbs, also Royal Warrant holders, which was used to present a new bulb display to Her Majesty the Queen on the occasion of her 90^th birthday . We have even created a gorgeous one-off box for a certain Mr. Elton John, with whom I’m sure you’re very familiar. But you don’t have to be Royalty, Pop or otherwise, to come to us for a prestige packaging solution.

A client contacted us recently who had a small and exclusive range of luxurious Mediterranean properties for sale and wanted to provide the 200 potential buyers who had been invited to view them with the details and pictures in something more than a conventional brochure. So they came to us to create luxury boxes in which a set of postcards could be presented.

The promotional packaging we designed, consisted of a slipcase with a drawer, with a ribbon pull, that not only enabled the drawer to be pulled out, but once open, was positioned in such a way that it lifted the postcards from their frame so that they could be lifted out easily. The postcards themselves were covered in a gold wrap underneath the invitation card.

presentation box for invitations — Presentation box for invitations

This careful design presented the invitations in a style and manner that conveyed a sense of luxury even before the potential buyer has seen the photographs. Our experienced team of designers work with a client to ensure that we provide them with the best and most luxurious packaging to match their needs. In this case we combined the professional look of the branded outer box with the tactile and prestigious nature of the sliding drawer and inner layer to create something beautiful, memorable and most of all eye-catching, ensuring that any recipient will be both intrigued and impressed by the invitation contained within.

quality promotional boxes, UK manufacturer — Quality promotional boxes, UK manufacturer

At GWD, we have no minimum order requirement and total control over lead times because we are manufacturers as well as designers. Whether you wish to advertise high-end property, or issue luxury VIP invitations for gala events, we have the prestige packaging solution for you.

Noel Greenwood is the Managing Director of GWD Ltd, the designers and

manufacturers of presentation and promotional packaging. You can reach him

on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

Presentation Packaging for Sporting Events

July 30, 2015

by Simon Thomas Box Making Manufacturing Presentation Packaging

Sport continues throughout the year but this Summer seems particularly full of major events. From the Tour de France, Wimbledon, British Moto GP, Open Golf, The Ashes and many more, there are so many sports to either participate in or view throughout the summer. If you are holding a themed event of your own, are an active sponsor or are using Corporate Entertainment to promote your product or services then appropriate presentation packaging can add impressive, creative and memorable flair to the proceedings.

At GWD Ltd we offer the highest quality promotional, confectionary and gift packaging; all three of which can be tailored to suit a sporting theme.

Why should I use Presentation Packaging?

Well, apart from the obvious opportunities of advertising and increasing Brand awareness and visibility it says that you’re a professional organisation. There is a psychological element here. A consumer looking upon a stunningly designed and packaged product will be likely to think as follows: If a company cares so much and has given so much thought to the presentation of it’s product in strongly suggests that it has given a similar amount of thought to the product itself. The time and care invested in the packaging must be representative of the care and belief that the Company have in the product itself. It shows that you are willing to invest in the customer experience, and insinuates that you are similarly willing to invest such time in the consumer himself. It breathes quality.

Jockey Cap packaging deigned for Royal Ascot

Our services, be they via promotional, confectionery or presentation packaging, exist to help you sell your product and enhance the value of your brand. Corporate or promotional packaging is our speciality.

How do I Find Presentation Packaging for my Product?

Fortunately you’re in exactly the right place! GWD were established in 1986 as manufacturers of bespoke and off-the shelf presentation packaging. We are not wholesalers: you are at source when you come to GWD. Our team or in-house designers and cardboard engineers will work closely with you and your designers to create the packaging, from the appropriate shape, colours, style and theme, resulting in boxes that truly represents the impression that you want to give to your product or brand. If you wish that to be associated with a particular sporting event you may be sponsoring or using for corporate entertainment that is possible too.

Round packaging such as this can be simply styled with a sport motif

Our selection of shapes and sizes allows us to cater from football to cricket, and everything in between. Recently, we supplied a confectionary box in the shape of a jockey cap for the Jockey Club to use at the Royal Ascot, for example. Our circular packaging is perfect for cricket or football, oval boxes for Rugby (it’s the World Cup in England this year) or American football. More intricatley-designed, specialist shapes are also possible. Feel free to call or e-mail with any enquiries.

Bespoke hampers can be designed with your logo/brand
and incorporate specific events too, if desired

Whilst we have some regular designs to choose from, our packaging is created from scratch. This allows you to create a feel that best suits your requirements. Whatever theme – sports related or otherwise – you choose, our presentation packaging can help your product truly stand out.

So, whether you are looking to create something simple or complex, here at GWD we pride ourselves in rising to the challenge and coming up with presentation packaging that best suits your needs. With so many sporting events to enjoy this summer why not add that personal flair and embrace some clever sporty packaging?

Noel Greenwood is the Managing Director of GWD Ltd, the designers and manufacturers of presentation and promotional packaging. You can reach him on (01279) 416093 or at the company’s website: www.gwd.ltd.uk

Presentation Packaging for Unique Brands and Creative Designers

May 19, 2015

by Simon Thomas Manufacturing Presentation Packaging Promotional Packaging

Presentation Packaging

At GWD Ltd (Harlow, Essex) we have been in the presentation packaging business for 25 years. That’s a LOT of experience. In that time we have created the packaging for thousands of clients, helping them to present and promote their brand to their customer base and drive sales.

We have worked with many large Companies over the years as well as a number of smaller, more unusual brands who often provide the most challenging and interesting projects. One of these include an exclusive, one-off presentation package for a hugely famous, global rock star!

A number of our clients begin their search for presentation packaging with no clear idea how to proceed. In this case we are always happy to provide advice and guidance for them. However, larger companies will have a clearer idea and often have their own internal graphic designers or creative teams. In these circumstances we like to work closely in a consultative capacity with them to deliver the perfect presentation packaging for their product.

Presentation packaging, cardboard handbag

This collaborative approach is vital. GWD has experienced presentation packaging designers in-house and invaluable experience in the industry. Our designers and cardboard engineers are used to the inherent technical issues, which are involved in the creation of the packaging, difficulties which may be unfamiliar to graphic designers. Thus, it is advantageous that we talk to the customer’s designers at the earliest opportunity. There no point in a costly and time-consuming design being created, printed and approved which simply cannot then be manufactured commercially. By the same token there are many aspects that we can add to the design, different facets or possibilities, such as foil blocking, de-bossing or embossing which may not be immediately obvious to anyone outside of our industry.

GWD also offer an invaluable sampling service to bring your creation to life. Our design team can mock-up your creation to help add value and save unnecessary expenditure through deconstructing and reconstructing original designs. Sampling is often a valuable part of the decision-making process.

Talking directly to designers can also reduce the risk of ‘Chinese whispers’ which can occur if there are too many stages, or too many interests in the development process. Messages can get confused if the chain of communication is too large.

So we would ask that your creatives talk to us directly before they embark on the design process. We can help in bringing any designs to life and manufacture them on your behalf.

The Managing Director of GWD LTD is Noel Greenwood. He can be reached on (01279) 416093 or at www.gwd.ltd.uk. Noel would be particularly pleased to hear from any designers or creatives working on promotional or presentation packaging.

Who’d have thought there was a Hamper Box shortage in Europe?!

October 2, 2014

by seb Box Making Design Presentation Packaging Promotional Packaging

If I were to ask you for some of the most well known products that Britain exports to other countries, you’d probably be able to give me a few of the most famous.

Cadbury Chocolate, Marmite and Walker’s Crisps are three of the most famous foods that we ship out by the boatload every year, and Bentley and Aston Martin are massively popular all over the world too.